1. JOUR-J 320: 5447, 1:10-4:10 pm, T Th, Ernie Pyle Hall 214, (3 cr.) Instructor Craig Woods. Prerequisite: Sophomore standing. This course is a prerequisite for taking advanced advertising courses in the School of Journalism. Principles of Creative Advertising is an introductory survey course of the global advertising industry that explores the fundamental principles of marketing, communication and creativity in the development of effective advertising. By examining the global advertising business as a dynamic economic and social force, we will discover the opportunities and challenges of the industry influenced by media and communication technology convergence; globalization; and the emergence of new media including social networks and virtual reality.
The course will provide students with hands-on experience required to build a strategic, creative plan for launching a new advertising campaign for an organization's brand, product or service.
2. JOUR-J 321, 3980, Principles of Public Relations, (3 cr)
1:10-3:40 pm, MWF, Ernie Pyle Hall 205. Pre-requisite: Sophomore standing.
This course is a prerequisite for taking advanced public relations courses in the School of Journalism. It's the prerequisite to the PR Writing, PR Campaigns, and PR Research and Planning courses. First summer session is a good time to get a head start on your courses if you plan to concentrate in PR.
If you have students who are interested in knowing more about the public relations profession, this message may be helpful to you. In the first summer session we will offer J321 Principles of Public Relations as a three-hour course, MWF, 1:10-3:40 p.m. in Ernie Pyle Hall. Many students who take this class use it as a way to explore whether public relations is a potential career option for them. The course provides an overview of the breadth of the profession, what it takes to be successful, how to be a responsible advocate, and how practitioners apply communications and problem-solving skills to public relations challenges. The students are usually a mix of sophomores, juniors, and seniors. There are no prerequisites for the course, so students from different disciplines will find it easy to enroll. I will be teaching the course and am happy to answer any questions from you or your students.
Beth Wood
Indiana University School of Journalism
meewood@indiana.edu
phone: 812/856-1088
fax: 812/855-0901
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